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Earn TRUST every day in all that we do.

Remain ADAPTABLE so that TUF can meet the needs that others do not.

Have COMPASSION with OBJECTIVITY so that TUF can support where it is needed yet responsibly manage the generous gifting of our donors.

The Unit Foundation (TUF)

The Unit Foundation will raise funds and align priorities and resources to complement Unit priorities and requirements not satisfied by governmental means or other philanthropic efforts. TUF will connect donors with recipients in need of assistance. Support the Unit in a legal, moral, and ethical manner.

Our Story

The origin of The Unit Foundation (TUF) is a simple story. Early in Rob Lively’s tenure as the Unit Command Sergeant Major (CSM), the Unit suffered a combat casualty. Immediately CSM Lively identified two priorities: support the family of the fallen and manage external exposure of the Unit.

As knowledge of the Unit’s loss became public, The Unit was blessed by tremendous philanthropic outreach from an impressive array of genuinely Great Americans. CSM Lively having neither been trained or educated in the field of philanthropic giving felt unprepared to manage and direct such giving. Subsequently, he recognized a need for a means to respond to philanthropic giving through an ethically managed process to assist future Unit leaders.

From this need, The Unit Foundation was born. Rob and his wife Kathy made the decision to establish this foundation to bridge the gap between the Unit and philanthropic giving. They undertook this endeavor when Rob’s CSM duties were relinquished. The Lively’s feel blessed to have found this opportunity to continue to serve the Unit in a meaningful way and will continue to evolve The Unit Foundation to serve into the future.

Our Team

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CSM Rob Lively

Board President

Bio Coming Soon

Kathy Lively

Executive Director

Bio Coming Soon

Our Culture

The Unit Foundation Passionately serves with humility and compassion. TUF Objectively and responsibly manages the gifting of others with transparency.

CORE VALUES

  • Earn TRUST every day in all that we do.
  • Remain ADAPTABLE so that TUF can meet the needs that others do not.
  • Have COMPASSION with OBJECTIVITY so that TUF can support where it is needed yet responsibly manage the generous gifting of our donors.

PRIORITIES

  • No duplicative efforts – work in the spaces where others are not.
  • People – Sustainable High Performance support, Professional Development, Transition Support, Veteran Unit Member Support and Gold Star Support.
  • Relationships – Relationship building events not covered by DOD funding strategies.
  • Operational Readiness – Individual Soldier crisis response.